At the heart of Understand the Grind is authenticity and it’s been a privilege to help bring that vision to life through our strategic partnership with NBA player Norman Powell. Our work together goes beyond apparel design; it’s about supporting a pro athlete as he builds a powerful personal brand and scales his business ventures beyond the court.

For his men’s and women’s activewear collections, we didn’t just create clothing. We developed premium, purpose-driven products that reflect Norman’s work ethic, his story, and the raw energy of the grind. The result is a cohesive brand expression that strengthens his entrepreneurial footprint while delivering elevated, performance-ready style.