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Behind every great brand moment is thoughtful, unseen work. We help leaders shape strategy, storytelling, and partnerships that move beyond surface-level moments to build real cultural connection.
“Back of House” reflects our core belief: the strongest strategies are often rooted in the overlooked — the nuance, the intention, the human side of creativity. We see what others might miss, and that’s what brings brands closer to culture — not just by showing up, but by showing up meaningfully.
Ashlie Grilz
Ashlie is a strategist with 15+ years of experience across women’s sports, entertainment, apparel, music and higher education. Her projects are focused on developing athlete, brand, product and fan strategies grounded in authenticity, cultural relevance, and connection.
Her career began in higher education, with roles at the University of Minnesota, Washington State University and the Rhode Island School of Design, where she worked closely with students and athletes to support their academic and personal development. This foundation shaped her commitment to cultivating environments where people feel supported, empowered, and able to succeed with aligned strategy and resources.
These are values that now anchor her approach to supporting athletes, teams, brands and creative partners.
Empathetic, culturally aware, and a skilled executor, Ashlie is committed to producing ideas and pathways that resonate and connect meaningfully with both people and brands.
Founder
