glad you are here.
The front-of-house gets the hype, but the real work happens in the back. That’s where values, decisions, and motivations shape creative ideas. It’s here that authenticity and intentionality fuels storytelling and impactful strategy.
We partner with visionary leaders to build meaningful brand partnerships, creative collaborations, and strategic initiatives across women’s sports, music, fashion, retail, and education. Our work helps brands move beyond surface moments to connect authentically with the cultural conversations that matter.
Through thoughtful storytelling and strategic insight, we help brands and talent meet their audiences where they are, in ways that resonate and reflect real-world relevance.
“Back of House” reflects our core belief: the strongest strategies are often rooted in the overlooked — the nuance, the intention, the human side of creativity. We see what others might miss, and that’s what brings brands closer to culture — not just by showing up, but by showing up meaningfully.
Ashlie Grilz
Ashlie is an independent creative strategist with over 15 years of experience in brand strategy, specializing in crafting innovative campaigns and building strategic partnerships across industries such as women’s sports, entertainment, apparel, music, retail, and higher education. Known for her unique blend of emotional intelligence and strategic thinking, Ashlie excels in balancing artistry and practicality, deeply understanding the purpose and value of creativity while applying it effectively in real-world contexts to produce impactful, successful outcomes.
With a natural ability and desire to connect people and ideas, Ashlie's approach ensures that collaborators can authentically engage with their audiences, fostering long-term, sustainable brand growth. She thrives in collaborative environments, valuing diverse perspectives and skill sets, and brings a proven history of executing initiatives that not only envision success but also make it tangible.
Empathetic, culturally aware, and a skilled storyteller, Ashlie is committed to producing ideas that resonate deeply and connect meaningfully with both people and brands.
Founder & Creative Strategist
