glad you are here.
The products and communities people connect with often reflect something deeper—identity, culture, and a sense of belonging.
My work sits at the intersection of partnerships, brand, product, and marketing, bringing together the right people, ideas, and organizations to create meaningful opportunities. I help brands, athletes, creatives, and communities turn cultural insight into work that resonates and drives growth.
Back of House reflects my belief that the most impactful work happens behind the scenes. By understanding audiences, appreciating the creative process, and recognizing the cultural forces that shape behavior, I help build the partnerships and strategies that turn ideas into lasting value.
Across sports, consumer products, and culture-driven brands, my focus remains the same: creating authentic connections between people and the things they care about.
Ashlie Grilz
Ashlie Grilz is a strategist, marketer, and partnerships leader working at the intersection of sport, culture, product, and community.
With more than a decade of experience spanning brand strategy, marketing, partnerships, and consumer engagement, Ashlie is known for connecting people, ideas, and organizations in ways that create meaningful cultural and commercial impact. Her work focuses on identifying shared values, building strategic partnerships, and developing initiatives that strengthen relationships between athletes, teams, brands, and consumers.
Ashlie began her career in higher education, holding roles at the University of Minnesota, Washington State University, and the Rhode Island School of Design. Working alongside students, athletes, and creatives helped shape her belief in the power of community, leadership, and collaborative problem-solving.
Today, she applies that foundation across women's sports, consumer products, and culture-driven brands—helping organizations uncover opportunity, build authentic partnerships, and create work that resonates with audiences while driving long-term growth.
Founder