The strongest brand collaborations start by listening to the communities they serve.

I partnered with Skate Like a Girl, Urban Outfitters, and Peau De Loup (PDL) to develop and launch a limited-edition capsule collection rooted in inclusivity, community, and performance-driven design. The collaboration brought together fashion, skate culture, and social impact to create a product experience that reflected the voices and values of the community at its center.

I led partnership strategy and execution across all stakeholders, serving as the strategic connector between Skate Like a Girl, Urban Outfitters, and PDL. From shaping the collaboration vision to guiding launch execution, I translated community insights into actionable direction, aligned internal and external teams, and helped bring the story behind the collection to life.

Working closely with creative, merchandising, and production teams, I supported the journey from concept through consumer—managing partner relationships, timelines, approvals, feedback loops, and executional alignment to ensure the final product reflected both the brand vision and the lived experiences of female and non-binary skateboarders.

The launch extended beyond product into cultural activation, including Urban Outfitters retail experiences and a community skate event designed to create direct connection between the collection and the people it was built for.

This collaboration reflects my approach to brand building: creating culturally relevant partnerships that connect design, storytelling, and community—transforming products into meaningful expressions of identity, belonging, and shared values.