I partnered with Skate Like a Girl, Urban Outfitters, and Peau De Loup (PDL) to develop and launch a limited-edition capsule collection rooted in inclusivity, community, and performance-driven design.

I led business development, partnership strategy, and execution across all stakeholders, serving as the primary client lead while managing cross-functional coordination with internal creative teams responsible for product development. I translated Skate Like a Girl’s community insight and partner vision into actionable direction, managed feedback loops, and ensured alignment across timelines, approvals, and execution.

While the creative team led product development, I oversaw the client relationship and end-to-end process management, ensuring the collection reflected both brand intent and the needs of female and non-binary skateboarders through functional, inclusive, and performance-driven design.

The launch extended beyond product into retail and community activation, including in-store experiences at Urban Outfitters and a community skate event that brought the collection to life through direct engagement with the skateboarding community.

This collaboration aligned values-driven brands and communities, translating shared purpose into product, and building experiences that strengthen connection between culture, identity, and commerce.