I led business development, partnership strategy, and execution for a collaboration with Thundercat, securing and shaping the partnership to develop premium, cut-and-sew merchandise that reflected his distinctive creative identity and “free” style.

Following partnership development, I managed the end-to-end execution process across internal creative and production teams, translating Thundercat’s artistic vision into a cohesive product direction while overseeing timelines, approvals, and delivery from concept through production.

Working closely with internal teams who led design and product development, I served as the primary point of coordination for client communication and executional alignment, ensuring the collection authentically reflected the artist’s aesthetic and was executed with a premium, detail-driven approach.

From Thundercat rocking them on stage to Flea sporting them courtside at a Lakers game, our designs have been front and center in some pretty iconic moments.