The strongest artist collaborations don’t just put a name on a product—they capture the world, perspective, and creative energy behind the artist.

I partnered with Thundercat’s team to develop a premium, cut-and-sew merchandise collection that reflected his distinctive creative identity, individuality, and unmistakable sense of style. The goal was to create something that felt less like traditional merch and more like an extension of his artistic universe.

Through partnership strategy and collaboration, I helped shape the project from concept through execution—aligning creative vision, product development, and production across teams to bring the collection to life. I served as the connector between Thundercat’s team and internal creative partners, and production teams, guiding communication, timelines, approvals, and execution to ensure every detail reflected the intent behind the collaboration.

From Thundercat wearing the pieces on stage to Flea sporting them courtside at a Lakers game, the collection became part of the moments and communities that continue to shape the artist’s influence.