PWHL AND A FRESH TAKE ON PRIDE.

For the 2026 PWHL Pride Unity Games, I led business development and partnership strategy with the Professional Women’s Hockey League (PWHL) and Peau De Loup (PDL), securing and shaping a league-wide Pride initiative spanning all eight markets and working across strategy, storytelling, merchandise development, and execution.

At the center of the collaboration was the PDL x PWHL Pride Unity Collection—a gender-inclusive apparel line designed with and for the LGBTQ+ community that redefined traditional sports merchandise through intentional design, storytelling, and community-led insight. The collection sold out in-arena across all eight markets, with most online styles selling out within 24 hours.

Following the partnership development phase, I managed the end-to-end execution of the merchandise program, overseeing product development timelines, cross-functional coordination between league and internal teams, and the rollout of the collection across all retail channels and socials.

The project reflects my approach to partnership work: translating cultural insight and community needs into fully executed programs that connect strategy, product, and experience to drive both impact and engagement in women’s sports.