The futures collection
The Futures Collection is a story of authenticity, vision, and values that align seamlessly with the Back of House framework.
This groundbreaking collaboration between the Orlando Pride and goalkeeper Erin McLeod represents the first of its kind in the NWSL, setting a new standard for how sports teams and their athletes can come together to create products that are not only stylish but deeply meaningful.
The Futures Collection addresses a long-standing gap in fan merchandise: gear that’s both intentional and beautifully designed. Fan products can often miss the heart of the people they represent. This collection challenged that. Rooted in Erin’s commitment to social justice, equality, and her Central Florida community and built with sustainable materials, it reflects the shared values of both Erin and the Pride. It’s a collection with purpose woven into every detail.
Client
Orlando Pride/NWSL
Services Provided
Strategic partnerships
Project management of design and manufacturing
Product creative strategy

