The future of sports merchandise is being shaped by deeper connections between athletes, clubs, and communities—where products can tell a story and reflect the values behind the people creating them.

I led partnership strategy for The Futures Collection, a first-of-its-kind collaboration between Orlando Pride and goalkeeper Erin McLeod, creating a new model for how NWSL clubs and athletes can come together to build meaningful fan merchandise.

The opportunity was to move beyond traditional team gear and create a collection rooted in Erin’s values—social justice, equality, and community impact—while honoring the identity of Orlando Pride and its supporters.

Through partnership development and cross-functional collaboration, I helped shape the vision for the collection and guide the project from concept through execution. I worked across athlete, club, creative, and production teams, to ensure the final product reflected both the athlete’s story and the club’s community.

The result was a collection built around intentional design, sustainable materials, and authentic storytelling—showing what’s possible when athletes are empowered as creative partners and merchandise becomes a platform for connection, identity, and impact.