Legacy unlocked.

I partnered with Peau De Loup to bring Leaguewear™ to the Boston Legacy, the NWSL’s newest expansion team set to debut in 2026, through a launch capsule designed to establish the foundation of the team’s fan identity from day one.

I led partnership development, GTM strategy, and execution across the launch, helping shape a gender-expansive collection that reimagined team merchandise through inclusive fit, intentional design, and a strong sense of place.

Working in collaboration with Sports Bra Boston as a styling partner and co-host, we extended the launch into a live fan experience through an NWSL Championship Watch Party in Boston, creating a shared moment where fans could engage with, purchase, and wear the collection in real time.

The project reflects a core belief in my work: that merchandise is not just product, but a tool for building community, identity, and belonging—especially in the early stages of building new women’s sports franchises.