Legacy unlocked.

We teamed up with Peau de Loup to bring Leaguewear™ to Boston Legacy, the NWSL’s newest expansion team set to take the field in 2026, through a debut capsule collection designed to celebrate fans from day one. The bold, gender-expansive line reimagined team merch with inclusive fit, thoughtful design, and a strong sense of place.

From partnership development to creative strategy and community activation, we built a launch rooted in local connection. Collaborating with Sports Bra Boston as a styling partner and co-host, we paired the collection’s release with an NWSL Championship Watch Party in Boston, creating a shared, high-energy moment where fans could experience, purchase, and wear the merch together.

This was more than a product drop. It was an early expression of Boston Legacy’s identity anchored in community, inclusion, and the future of women’s soccer.