It’s not just Merch, it’s a movement.

We worked with Peau De Loup (PDL) in 2024/2025 to secure a first-of-its-kind licensing partnership with the WNBA — a milestone achieved through clear strategy, persistence, and a deep understanding of what women’s sports fans want. Together, we built the case for PDL Leaguewear™ as a new approach to fan merchandise, combining thoughtful fit, fashion-forward design, and upcycled fabrics to create apparel fans actually want to wear.

Since then, we’ve launched collections with the Minnesota Lynx, New York Liberty, Seattle Storm, and Toronto Tempo; activated with fans during the Vancouver WNBA Showcase and expanded retail access in team stores, online, and through PDL E-commerce across North America.

At its core, PDL is about community and bringing authentic, less gendered, values-aligned products to market and now extending that ethos to women’s sports fans. Most recently, we’ve led strategy and execution on this arm of the business, building partnerships with the WNBA and shaping what the future of women’s sports merchandise can look like.

This work is about more than selling gear — it’s about reshaping how fans connect to the game and ensuring they can see themselves represented in the culture of women’s sports.