It’s not just Merch, it’s a movement.

In 2024 and 2025, I partnered with Peau De Loup (PDL) to help establish the brand as a leader at the intersection of fashion, culture, and women's sports. Through strategic relationship building and a deep understanding of the evolving women's sports landscape, I helped secure PDL's first-of-its-kind licensing partnership with the WNBA.

Building on that foundation, I led partnership strategy across a growing portfolio of league and team relationships, serving as the connective tissue between external partners and internal creative, product, production, and operations teams. From identifying collaboration opportunities and shaping product assortments to managing communications, timelines, and execution, I helped bring collections from concept to consumer.

Together, we launched licensed collections with the Minnesota Lynx, New York Liberty, Seattle Storm, Toronto Tempo, and Golden State Valkyries, activated at the Vancouver WNBA Showcase, and expanded distribution through team stores, e-commerce, and retail partners across North America.

For me, this work has always been about more than merchandise. It's about creating partnerships, products, and experiences that connect brands with communities through authentic storytelling, thoughtful collaboration, and a shared sense of belonging.