Simons X PDL WNBA & NSL Leaguewear™ Launch

Visibility starts with availability and to reinforce this belief, we partnered with Peau De Loup(PDL) and Simons to launch a comprehensive licensed women’s sports apparel collection across large-scale Canadian retail. Available in stores across Canada and online, PDL Leaguewear™ is bold, versatile, and made for real fans. This retail placement also helps women’s sports supporters find gear that celebrates who they are and what they love.

From licensing and partnership strategy to creative direction and launch activation, we helped showcase the value of women’s sports to a broader audience while giving Simons a first-of-its-kind product offering. Crafted from up-cycled fabrics, made for real bodies, and designed to be worn beyond game day, this isn’t just merch—it’s a movement.

In partnership with the WNBA, Northern Super League, and the Canadian Soccer Players Association, this launch proved that women’s sports deserve fan gear that’s bold, intentional, and made with purpose. Expanding into major retailers means more fans can show up, stand proud, and belong—helping fuel the growth of women’s sports in meaningful ways.