PDL Leaguewear™ Launch

We teamed up with Peau De Loup to launch the debut of Leaguewear™ — a bold, gender-expansive fan gear line — through an exclusive capsule collection with the Minnesota Lynx. Designed to redefine fit and crafted from upcycled fabrics, the collection reimagined what team merch can be.

From brokering the partnership to leading creative strategy and on-the-ground activation, we built a campaign rooted in authenticity and community. With real fans and former athletes front and center, support from local partners like A Bar of Their Own, and BDOT repping Leaguewear™ on court, the energy was undeniable. Demand surged — all pieces became top sellers, and fan engagement doubled.

This wasn’t just a product launch. It was a powerful statement — and the beginning of PDL’s impact in women’s sports.