I partnered with Rhymesayers Entertainment and the MF DOOM estate for DOOMSDAY 2023, helping bring together music, fashion, and cultural storytelling through a premium apparel collection celebrating one of hip-hop’s most influential creative voices.

The opportunity was to create a product experience that felt true to MF DOOM’s legacy—balancing artistic integrity, cultural significance, and thoughtful design. Through partnership strategy and collaboration, I helped shape the vision for the collection and align stakeholders around a shared goal: creating something that honored the artist while resonating with the community that continues to carry his influence forward.

Working across the estate, Rhymesayers Entertainment, brand partners, and internal creative and production teams, I helped guide the collaboration from concept through delivery—supporting alignment across creative direction, timelines, communication, and execution to ensure the final collection reflected the intent and authenticity of the partnership.

The result was more than an apparel launch—it was a tribute built through storytelling, design, and community. This collaboration reflects the power of culturally grounded partnerships to preserve legacy, create connection, and bring meaningful stories to new audiences.